Google Analytics 4 - a new and advanced analytics tool

An important aspect of internet sales and digital marketing is the evaluation and analysis of data on the activities that users perform on the website.

Advantages

Benefits of using GA4 include user tracking across multiple platforms, greater control over data, and AI-driven insights.

Innovations

New and improved report functions and predictive insights are among the innovations that make up the new generation of Google Analytics 4 tools.

GA4 uses artificial intelligence and machine learning to follow the entire user journey across multiple platforms and provide deeper insights into how users interact with your website and app.

Following the latest privacy laws, such as GDPR and CCPA, GA4 is also focused on user privacy.

Control panel

The first change you’ll notice is the completely new and simplified look of the dashboard. In addition to navigation for the homepage, reports, research, advertising, configuration and library, it also contains predictive insights based on artificial intelligence.

All measurements are events.

While with Universal Analytics pageviews were the most important metric, with GA4 all measurements are events. Now you can better understand how users interact with your app and website. GA4 has a number of new metrics, such as:

engaged sessions
engagement rate
engagement time

Access to predictive reports

Using predictive metrics, you can make decisions based on large amounts of data. For most companies, predictive analytics is of great importance when it comes to retargeting campaigns.

Using the above metrics, you can create audiences based on their predicted behavior and improve website performance. You can create custom sales funnels for different audiences based on their needs and behaviors.

AI-based metrics are:

probability of purchase
the likelihood that repeat customers will stop shopping with you
probability of income

More control

Customizing your dashboard lets you see the reports that matter most to your business. Google Analytics 4 works in conjunction with Google Data Studio which provides users with customization of the visualization of collected data.

You can create custom segments based on the behaviors and actions customers take on your site, which represent a subset of the events that occur on your website or app. This provides you with more accurate tracking of the interaction of the users themselves.

Tracking across multiple platforms

With GA4, you can track the user experience from start to finish – and from platform to platform. This capability is achieved through unique IDs that are assigned to users when visiting a website or application and provides a better understanding of the user’s movement across platforms.

Using GA4

In addition to the innovations in functionality, the use of the tool itself is highly customizable and aimed at more detailed insight that leads to the growth of your company.

New search bar

The Search Bar in GA4 provides greater access, including answers to specific questions (such as “How many users were there this year compared to last”), specific insights and reports, settings, and access to help content.

Customizing the appearance of the report

The ability to customize the appearance of the report itself so that you can see the data that is most important to you.

Suggested audience

Based on general information about your company, including the industry sector to which it belongs; GA4 uses that information to make a suggestion of new audiences that may be a good fit for your business.

Creating new events

In the new Google Analytics, events are a key aspect that is the basis for tracking all activities.

Setting up Google Analytics 4

You can make the transition from Universal Analytics to Google Analytics 4 using the GA4 Setup Assistant or contact our team for help!

CONTACT OUR GOOGLE ANALYTICS 4 INTEGRATION TEAM

Google Analytics 4

Google Analytics 4 - a new and advanced analytics tool

Advantages

Innovations

Control panel

Predictive reports

More control

Measurements are events

Tracking across multiple platforms

Control panel

All measurements are events.

Access to predictive reports

More control

Tracking across multiple platforms

Using GA4

New Search Bar

Report layout

Creating an event

Suggested audience

New search bar

Customizing the appearance of the report

Suggested audience

Creating new events

Setting up Google Analytics 4

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